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A brand's roots matter.
We help them grow.

Brand Strategy

Your brand’s blueprint.

Brand strategy creation - the whole package. A solid brand strategy allows you to cohesively and accurately share your vision with your target audience, positioning your brand in the best possible light.

We start with research and a discovery session, followed by the development of your brand’s full strategy, such as:

  • Internal brand (e.g. goals, mission, vision, values, purpose)
  • Audience personas
  • Positioning
  • Brand persona
  • Narrative and messaging framework
  • Tagline
  • Visual identity and website creation/refresh if required

Additional elements of the project may also include a content and/or social media strategy.

Brand Coaching/Group Program

Better together.

Do you want your brand to capture the essence of why you exist, who you are and what you do? Is there a disconnect between your brand and the brand people perceive?

1. 1:1 Coaching
You know why your organisation exists, what its mission is, and what it has to offer customers. If you’re wondering what to do next, a strategy session can get you on the right path and crystal clear. A series of coaching sessions will help ensure the process of developing your brand is streamlined and strategic. Each session focuses on each section outlined in the ‘full brand strategy’ section above.

2. Group programs
Our group program (limited to five people per month) is a part coaching, part self guided workshop series designed to support small business owners in creating their own brand strategy. In four guided weekly online workshops we work through the stages of creating a brand strategy together, designed to help you discover your purpose, clarify your message, and communicate with confidence.

Employer brand strategy

Attract and retain.

A great employer brand strategy attracts great candidates, leads to long lasting staff retention and stronger, real employee engagement.

An employer brand strategy encompasses the entire employee experience at your organisation. It’s essentially an employer's reputation among its workforce, and drives how your employees value you as their employer of choice.

Our in depth employer brand strategy process will help you define the core of what sets you apart, including:

  • People & Culture goals
  • Strengths, aspirations and opportunities
  • The market (audiences and competitors)
  • Attraction, retention and attrition
  • Brand perceptions
  • Emplyee Value Proposition (EVP)
  • Unique differentiators of your brand (benefits)
  • Values
  • Key messages