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A brand's roots matter.
We help them grow.

Brand Strategy

Your brand’s blueprint.

Brand strategy creation - the whole package. A solid brand strategy allows you to cohesively and accurately share your vision with your target audience, positioning your brand in the best possible light.

We start with research and a discovery session, followed by the development of your brand’s full strategy, such as -

  • Internal brand (e.g. goals, mission, vision, values, purpose)
  • Audience personas
  • Positioning
  • Brand persona
  • Narrative and messaging framework
  • Tagline
  • Visual identity and website creation/refresh if required

Additional elements of the project may also include a content and/or social media strategy.

Branding | Design | User experience

Bringing brands to life.

Do you want your brand to visually capture the essence of why you exist, who you are and what you do? Is there a disconnect between your brand and the brand people perceive?

Logos, visual language, style guides, marketing materials, websites… we do the lot. Our global team of highly creative and strategic experts will work their magic to bring your brand to life.

Our design services include -

  • Branding/visual language/logos
  • Website user experience design
  • Website custom development
  • Design - digital and print
  • Content writing
  • SEO
  • Style guides

Employer brand strategy

Attract and retain.

A great employer brand strategy attracts great candidates, leads to long lasting staff retention and stronger, real employee engagement.

An employer brand strategy encompasses the entire employee experience at your organisation. It’s essentially an employer's reputation among its workforce, and drives how your employees value you as their employer of choice.

Our in depth employer brand strategy process will help you define the core of what sets you apart, including:

  • People & Culture goals
  • Strengths, aspirations and opportunities
  • The market (audiences and competitors)
  • Attraction, retention and attrition
  • Brand perceptions
  • Emplyee Value Proposition (EVP)
  • Unique differentiators of your brand (benefits)
  • Values
  • Key messages

“Sophie has been an absolute godsend... recently I have put her to the test with some high priority design work for a presentation to a large corporate client - Sophie made us look so professional and that went a long way to us getting the deal. I couldn't recommend her highly enough.” — GK, Director & COO, FOLK Group