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We are living in a flooded brandscape.
It’s a matter of creating distinction...
or facing extinction.
The success of a brand begins
with an emotional foundation:
the roots.

Establish your brand roots.

Brands are popping up everywhere, every day. The ones that survive in the harsh conditions are those with a strong, clear purpose and direction. 

We offer unique, experienced and creative perspectives to ensure that your brand is well thought out and has had every corner explored.

We'll help you identify and clarify all the layers of your brand and develop a compelling strategy so you can cohesively and accurately share that vision with your audiences. This then translates into visual design and user experience. Branding, style guides, marketing materials, websites… we do the lot.

We also work with multiple clients globally on creating powerful marketing strategies to help create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement. 

We encourage independence and therefore don't believe in a client dependency model. That's why we also offer training for particular components of marketing, such as Google Ads and LinkedIn ads, so that you can manage these longer term in-house.

Why brand strategy?


It all starts with a connection.

An emotional connection happens when a brand embraces who they are and tells a story that resonates with its audience. By digging deep and defining why your brand exists, core values, personality, offering, and everything in between - collaborating on creating a brand strategy will help your business have greater effects.

Our strategic approach will help you discover your purpose, clarify your message, and communicate with confidence. We’re in the business of helping brands feel, speak, sound, act, think, look and connect in a way that resonates with the right audiences and the journey they’re on.

Our approach

Brand Strategy

The blueprint for your brand.

A solid brand strategy allows you to cohesively and accurately share that vision with your target audience, positioning your brand in the best possible light.


Bringing brands to life.

Think about the brands that engage, empower, or subtly draw us in. They’re compelling, smart, considered - and more often than not, look great.

Logos, visual language, style guides, marketing materials, websites… we do the lot. Our global team of highly creative and strategic experts will work their magic to bring your brand to life.

Marketing Strategy

Attract and retain.

A watertight marketing strategy will create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement. Effective marketing strategies play a pivotal role in establishing a strong presence in the market and connecting with the target audience.




Betterment. A new, realistic approach and mindset to live better. Betterment is run by real people who help others succeed at improving their wellbeing in their own unique way and without the pressures to become their ‘best self'.

They required a strategy, tagline and strong visual brand presence to cut through the wellbeing ‘noise’ and not get lost in the sea of wellbeing offerings.

Deliverables: brand strategy, tagline, logo, visual identity, animation, marketing materials

“We love it, you’re brilliant! So grateful for all your work on this. It has felt so easy working with you and we're blown away by where you have got us to in such a short timeframe. Looking forward to the next chapters.”— Camilla Thompson and Martine Beaumont, Founders, Betterment

QBIT Capital

QBIT Capital is a wealth management firm for ultra high net worth individuals and families across the globe. Their objective is to “bring innovation and disruption into capital management”.

Their new tagline, ‘Foresee the unseen’, plays strongly to the ‘one step ahead’ mentality of the brand; helping clients invest in new, bold and unique global ventures. The logo is a reflection of QBIT’s specificity, global connections and collaborations, innovative nature, and unique strategic positioning.

Deliverables: brand strategy, tagline, logo, visual identity, animation, website design/development, marketing materials

“The impact has been instrumental! Building a new brand is not an easy task. Sophie took all the necessary time to better understand what I was trying to build, achieve and communicate. She challenged the thought process, guided me in defining the path, and made it fun and enjoyable. She also helped us build a website that really reflects our identity.”— Georges Khneysser, Founder, QBIT Capital
QBIT Capital
QBIT Capital
Board Owl
Board Owl

Board Owl

Board Owl is a digital matching platform and community for companies looking to leverage a powerful board, and individuals looking to share their expertise and develop through holding board positions. Their goal is to “be recognised for owning - and excelling in - our market place.”

Their new tagline, ‘Matched with wisdom’, empowers individuals to harness their best selves with the trust that Board Owl has the knowledge, experience and wisdom to match them with the right organisations. It also assures companies that Board Owl operates with deep experience and expertise in matching the right candidates to their board positions.

Deliverables: brand strategy, tagline, logo, visual identity, website design, marketing materials

“Sophie helped us define and implement our brand strategy, visual identity and website - our entire team found the process fantastic. We highly recommend working with her.” — Delphine Trabaldo Togna, Co-founder, Board Owl

See more work in our portfolio. More projects


From marine conservation to investment banking, our diverse client base spans Australia to Switzerland.

Developing engaging, smart strategy is where our expertise shines and we’re proud that our work has positively impacted brands in Australia, US, Europe, Indonesia and Asia.

About us